Importance of commercial awareness

Commercial contract... What is it all about?

As I was browsing through the elp on the Commercial Contract module, I came across this topic: "Importance of commercial awareness." Apparently, this is a very important topic.

Hence, as this topic is new to me, I did some research and this is what I found: 
These days if you want your career to motor, you need to be commercially aware. It isn't enough to be good at your job. You need to be more. You need to be commercially aware. But what does that mean? 

To my mind, commercial awareness has three aspects to it:

• First

It's about people - the people you come across in business, how you get these people to be your clients and how you get the work done that they give you - this is about understanding your clients as people

• Second

It's about the businesses these people work in, what their strategies are, how they are organised and the issues they face - this is about understanding your clients as organisations

• Third

It's about money, which is both the point of business and what makes it happen - this is about understanding your clients as generators of profit, how money helps them expand and keep score.

The only purpose of knowing any of this is so that you can engage with your clients, begin to understand their commercial objectives and the issues they face (as organisations and individuals) and see how whatever it is you supply - whether it's a product or service - helps them achieve their commercial aims and goals. And if you do that and start to identify with your clients, they will love you because you will have their best interests at heart. 

So, in short, commercial awareness is about understanding your clients, identifying with them, and helping them achieve their commercial objectives - their strategy. It's about understanding their culture and using their language.

Here is a link if you guys want more details on what commercial awareness is:
http://l2b.thelawyer.com/what-is-commercial-awareness/133838.article